A wave of new hardware business was hyped, scrambled to get sick at any time. Early last year, when invited to the Salon under a line, I would say late 2012 and 2013 there will be a wave of hardware/software of the wave, when the audience of my friends said to me, these are not very good, but, due to a friend's face, they express more tactful.
In fact, this wave set off, the reason is very simple:
Simple app for those developers, after going through a round of baptism, left, don't you see inside the appstore app really earning money by how many of the hundreds of thousands of, most of which are also games ... Domestic developer of made, the big three, class, not for Baidu is working for Taobao; game, still working for the company in the end ...
Especially the sick giant Tencent, is rich in resources, internal incentive mechanism of venture is perfect, as long as the copy existing good products on the market, small and medium entrepreneurs can't stop her. Domestic companies copied without an effective containment mechanisms, so we find it difficult to see some small American companies and, on the wave of this purely to do app start, end, benefit from the giant, for Matthew, it's hard to avoid, and so the wheel after the wave, people start looking for a new way out.
Hardware/software is another way, but the problem is, most of the hardware/software items on the market, products still belong to Apple and Android drive around and not really out of them. Whether it's smart watch, still smart wristbands, before just phone case accessories, such as a bit of a gimmick, even with companies such as 3D printing or robotic, or too little.
Then it has to be said is, huaqiang North, this is a magical place, huaqiangbei stronghold does not go it was regrettable. But you will find very carefully, huaqiang North is just hilarious, most were with other people of ready-made programmes themselves to add the shell. So, want to talk about technology, referring to the Foundation, huaqiang North, is still missing.
Huaqiang North is to see some of the features to make money on and then we will ... Not used knockoffs. This swarm swarm also has a weakness: most of them lack the marketing and branding capabilities. Did the first batch, make some money, but the problem is not. Without the ability to build brands, cannot make themselves stand out, thousands of companies are doing the same thing, the final result is that we are not very good.
Now hyped movement, there is a similar issue: simple to play, no problem, if it is full time, marketing and user experience is not spending enough on Kung Fu, the final way out than to do knockoffs of these people come. VC investment in Internet for few this familiar hardware or most hardware that still use the Internet venture, so don't see how many institutional investors to support small entrepreneurs in the field of the hardware.
Also, many big companies begin to wake up in this boom, millet is said to have began doing shoe, Baidu also began to get dressed, small pears will become greater.
As a medium, we should support these small and medium entrepreneurs, encouraging innovation, but if it is a consumer, they don't care who is the entrepreneur who is a big company, they only get to keep good, well-known, as to who copied from who, who's too good, they do not care.
Of course, doesn't mean that small really didn't stand a chance, market turmoil, when is the best time to look for opportunities. But certainly it is wearable device, definitely not an opportunity, as we all saw.
Source : Taken from various sources
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